Sony Pictures consumer products have new international agents coming on board to rep licensing and theatrical promotion for The Mortal Instruments: City of Bones.
"Merchandise and theatrical promotion rights for Cloudy with a Chance of Meatballs 2 have been granted to Bulls Press (Norway, Denmark, Sweden, Finland), headed by Tord Steinsvik and Gustav Melin, Infiniss (Korea), overseen by Jason Lee, and Tuesday Licensing and Entertainment for Singapore, Phillipines, Indonesia, Thailand, and Malaysia, headed by Ito Feliciano and Toni Bautista.
All three agents, as well as Megalicense (Russian Federation) headed by Anton Grishin and Zahkar Nazarenko, have been awarded licensing rights to The Mortal Instruments: City of Bones. London-based Gustavo Antonioni will also handle direct licensing deals for EMEA and the UK for the film.
Additional agents already signed on for Mortal Instruments include Lizenswerft Brands and Characters (Germany, Austria, Switzerland), Planeta Junior (Iberia, Greece and Eastern Europe), Backstage (Italy), Bradford License (India), Forward Licensing (the Middle East), Fremantle Media (Australia and New Zealand), BR licensing (Brazil) and IMC (Argentina)."
The international agents will be handing Merchadise, such as novelty items, collectibles, apparel, accessories and more.
Source: KidscreenRead more: http://kidscreen.com/2012/11/30/new-international-agents-to-rep-sony-films/#ixzz2Dv1baith
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