BIG NEWS, SHADOWHUNTERS!!! Constantin is moving forward with Cassandra Clare’s best-selling Mortal Instruments franchise and plans to restart production on the second film in the series, The Mortal Instruments: City of Ashes, next year.
According to The Hollywood Reporter, Martin Moszkowicz, Constantin Film’s head of film and TV, said Clare’s massive fan base has responded positively to the adaptation and that Constantin is determined to continue the franchise. City of Bones, starring Lily Collins and Jamie Campbell Bower, opened to $14 million over its first five-day weekend and grossed about $31 million domestically for Sony/Screen Gems.City of Bones, which was also critically panned, had a reported $60 million budget, with Sony putting up an estimated $60 million more to promote the film's release.
"The fan response, from the blogosphere and the thousands of mails we have received, has encouraged us to keep going,” Moszkowicz told The Hollywood Reporter. “It's been overwhelmingly positive, in contrast to some other YA titles.”
Moszkowicz said international returns for City of Bones means the first film’s worldwide take is now close to $100 million but admits box office revenue was below Constantin’s forecasts.
“We are analyzing what we did wrong with the first film, particularly with the positioning and marketing, and what changes we have to make. We are working with a great group of people to reposition the franchise (for City of Ashes).”
According to The Hollywood Reporter, Moszkowicz suggested one reason for City of Bones’ misfire may have been a marketing campaign that was too narrowly focused on teenage fans, to the detriment of Clare’s twenty- and thirtysomething readers. (INSTITUTE SAYS .... AMEN TO THAT!)
“The readers of Mortal Instruments are older than you might think,” he said. “That may have been one issue in our marketing, that we focused too much on a very young audience segment."