SHADOWHUNTERS (sharing my yelly screamy voice), we need your help! To see our beloved Mortal Instruments series become a gigantic film franchise with multiple movies and loads of Shadowhunter swag we can wear, collect, etc., we need everyone to go see the film this weekend.
TELL YOUR FRIENDS... TELL STRANGERS... SHOUT FROM THE ROOF TOP
VH1 Celebrity has shared a great post so you can tell your friends who don't know about the franchise that the need to see the film! http://www.vh1.com/celebrity/2013-08-22/the-mortal-instruments-talking-points/
Here's the scoop straight from Hollywood Reporter on the box office opening. We need to make sure that we get in as many viewings of the film as possible so we can keep TMI in the number 1 spot:
The Mortal Instruments: City of Bones, the latest supernatural film property based on a bestselling YA book series, debuted at No. 1 Wednesday with a tepid $3 million.This weekend, City of Bones will have to battle Edgar Wright's dark comedy The World's End, headlined by Simon Pegg and Nick Frost, and horror pic You're Next, which both open on Friday.Starring Lily Collins as a girl who discovers she's part of a secret order of half-angel warriors, the supernatural pic is on course for a five-day debut in the $15 million range. It earned a B+ CinemaScore.City of Bones is a major gamble for Germany's Constantin Films, which financed and produced the $60 million movie. Sony's Screen Gems acquired U.S. rights to the title, the first in a planned franchise. If it does prove soft in the U.S., Constantin is hoping to make up the difference overseas.Directed by Harald Zwart, City of Bones is based on the first book in Cassandra Clare's popular YA book series. There are currently five books in the main series, with a sixth and final book due out in 2014. Clare has sold an estimated 24 million copies worldwide including spin-offs and prequels to the main series.The story about a teenage girl who discovers the supernatural world around her bears obvious parallels to another popular YA film series -- The Twilight Saga. But other YA adaptation films that have been released in 2013 has stumbled at the box office. Beautiful Creatures opened in February in sixth place with $8.9 million at the domestic box office, behind Warm Bodies, which was in its third week of release. And then in March, an adaptation of Twilight author Stephenie Meyer's next book, The Host, became a disappointment when it landed in sixth place its opening weekend, grossing only $10.6 million -- less than one-third of the first-day gross of the first Twilight film in 2008 ($35.98 million).Constantin is already gearing up to shoot the second film in the Mortal Instruments franchise, with a planned production start in mid-September.